My business is "what's growing your business"

 

I am an industry and market savvy scientist of sorts.  My passion is helping small business owners grow the work they love, whether they're in business because they love the trade, the skill, the industry or for their family & legacy.  

 

In 2012 at the beginning of this career, I was submerged in the small business coaching world in a government market leadership administrative position. At first very basic, very internal to the company, but then, by touching so many marketing plans, client lives and (l)earning my place into leadership having been coached there and in other places myself, I eventually saw small businesses marketing and (as part of) development from the top down. I saw a bigger picture going on inside the small businesses before any of the government stuff were relevant – we were qualifying small businesses for government contracts before any marketing or contract coaching features. There's a lot of 'technical' to becoming a favorable small business resource to the government's eye and then a whole lot more.

 

I became an independent small business Coach.

 

In 2014 Gofed Productions excelled small businesses on government markets with an initial small business following. I was known as 'the government girl' and '007' by many. Productions would open up everything commercial and government marketing, everything development and everything everyone was doing, all at once to fully evaluate and utilize their proven strategies (and more) on the government market.

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Many vastly different businesses were using marketing and other competitive strategies to ensure the successful maintenance and growth of their brands. I saw what the contract winning brands were doing vs what companies who weren't winning contracts weren't doing. I saw the difference. They were unbreakable, unshakable brands, that were always growing. 

 

There is something to be said for the demand in help getting government contracts, where my initial experience with all of this begins, but there is a greater demand for help in maintaining market stature and revenue growth well enough as a small business in the commercial space; especially considering achieving stature to respectably reach up into the government space. It was all the same needs. The same missing pieces and routines. Every new brand or industry I touched in the small business world. And I knew that I knew the pathway to and through the government market. Folks just needed the missing pieces put into action and lived by. 

 

I moved to a quieter economy and built bigger and stronger, very necessary productions with a new brand.

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2 0 1 6 Business Battle Boot Camp addressed these points in the same coaching manner for commercial markets to bridge these gaps. BBBC remained active for one year before I moved across the country again, married, started a family and took a position representing a single small business on the government market from 2017-2025 where this company would then have me direct campaigning in the commercial space (also filling the gaps) and doing very light social media for their online presence. 

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During the Covid 19 pandemic I took courses at Wharton, including subjects such as accounting, branding, marketing, business foundations, and managing human capital to stretch my brain for some time, validated things I've learned in real time and in 2021 I began designing my lab tools and routines for small businesses. It would take a whole year for a name and branding to come into place or make sense, but I knew every last detail I needed to get in there for the ever-developing small business, your brand. For a small business there is so much to be done, and so much more that can be done to become unbreakable.

 

In 2022 I offered a free trial to 5 small businesses as a test to successfully opening lab productions with new technical capabilities which immediately enabled them to improve and expand their marketing frameworks and strategies.  

 

May I please present to you my big brand and marketing laboratory. My grand re-opening. My legacy production. Where everything comes together and growth is on all sides.  

 

To your wealth & prosperity, 

 

Ariel

The Mad Marketing Scientist